fashion for little people
Art direction, Logotype, Identity
Fashion on the one hand expresses individuality but on the other hand is always a medium for social affiliation. However, there is a predefined frame, which does allows some persons to express themselves in the area of fashion, but for other persons this frame prevents them to display their personality. Currently, the fashion and textile industry is ignoring and discrediting these people, which deviate from standard sizes. Auf Augenhoehe is fighting this dicatate of standard sizes of the fashion industry!
The fashion label Auf Augenhoehe develops and designs fashion for little people affected by dwarfism and offers a forum of articulation for them. Auf Augenhoehe tries to lead this neglected topic out of its niche existence into society and offers space to think about the meaning of fashion and design.
Until now no international standard sizes exist for people affected by dwarfism. Because of this Auf Augenhoehe is working on the development of these sizes to integrate them into their collections. Auf Augenhoehe represents individual fashion with perfect forms and patterns.