Qingyun Art Center (Branding & Identity, 2017)
Located in Daxing – south of the 6th ring-road – outside Beijing, Qingyun Art Center focuses on the research, development, and creation of Chinese handicraft art. Surrounded by farmland and nature, Qingyun invite artists from all disciplines, especially those working with glass, ceramics, natural fabric dyeing, metalwork, jewelry design, as well as researchers.
For this specific project in China, I participated in a two month residency to create Qingyun’s visual identity; a challenging experience. The visual bridge between art and cultures takes place in the language. Indeed we are in China but willing to host international artists. The Art Center is open to the world, as well as the Chinese population. The multi-linguistic approach is therefore necessary, through words and images, (fondamentaux) of the two alphabets. I introduced a visual frontier, where the languages and its written form – signs and typography – became a modular graphic system. In creating the new visual identity, the aim was to embody and reflect the four aspirations and core values of Qingyun Art Center: share, create, communication and harmony. Together, they form and convey the DNA of the place.
With studios dedicated to ceramics, glass art, metal, jewelry, and lacquer, Qingyun’s residency program combines diverse practices. Along the artist residency, a cultural institute of Chinese traditional culture (tea ceremonies, traditional instruments (guqing), calligraphy) will open in 2018. In that extent, it was needed to make Qingyun’s visual identity as a toolbox, in order to serve the future activities. The place is lead by collaborations, crossroads and confluences. Everyone should be able to use the communication tool and combine the core values and their visual symbols to define its identity and to become the visual translators of this unique territory.
aaaviary — concert series
Une créativité logicielle