Maison michel
Digital Identity & Campaigns for a Chanel Métiers d’Art House
branding, UI DESIGN, PRODUCTION, Social media
Over the past hundred years, Maison Michel has imagined hats that are anything but an accessory. A reflection of its time, a dialogue with trends, a product that evolves as rapidly as the head it will dress — this is the mission of a fashion house with a savoir-faire unaltered since its creation in 1936, yet constantly re-envisioned.
The upcoming e-commerce website was redesigned to translate the visual identity — originally developed by Base Design — into a fully digital experience. Prototyping, UX, and UI were executed internally within CHANEL’s digital department. The full graphic identity was also developed, including both print and digital strategy (newsletters, social media, and beyond).
From 2021 to 2024, several campaigns were produced and art directed, covering both photo and video content. During this period, strategic consulting and design were also carried out for Maison Michel’s social media platforms, including Instagram and WeChat.
Maison michel
Digital Identity & Campaigns for a Chanel Métiers d’Art House
branding, UI DESIGN, PRODUCTION, Social media
Over the past hundred years, Maison Michel has imagined hats that are anything but an accessory. A reflection of its time, a dialogue with trends, a product that evolves as rapidly as the head it will dress — this is the mission of a fashion house with a savoir-faire unaltered since its creation in 1936, yet constantly re-envisioned.
The upcoming e-commerce website was redesigned to translate the visual identity — originally developed by Base Design — into a fully digital experience. Prototyping, UX, and UI were executed internally within CHANEL’s digital department. The full graphic identity was also developed, including both print and digital strategy (newsletters, social media, and beyond).
From 2021 to 2024, several campaigns were produced and art directed, covering both photo and video content. During this period, strategic consulting and design were also carried out for Maison Michel’s social media platforms, including Instagram and WeChat.